COURSE DELIVERY MODE: Self Paced (E-Learning)
OVERVIEW:
Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. In order for products and brands to be successful they first need well-planned marketing strategies to ensure they satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. SMstudy’s Marketing Strategy Certifications confirm a working knowledge of a framework for effectively managing
the Marketing Strategy of any organization.
This course offers a comprehensive framework that can be used to effectively manage Sales and Marketing efforts in any organization. A SMstudy Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.
EXPECTED LEARNING OUTCOME:
The objective of the course is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational Sales and Marketing Plan.
At the end of this course, Participants will be able to;
- Facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies
- Define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences
- Specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities
- Earn a SMstudy Certified Marketing Strategy Professional certificate after taking and passing the certification exam.
AUDIENCE PROFILE:
There is no formal prerequisite for this certification.
This program is appropriate for professionals at all career levels who want to learn the standardized approach to Marketing Strategy and work more productively with customers, colleagues, partners, vendors, and others. However, it is ideal for
- Business Managers
- Business Development Executives
- Procurement Managers
- Marketing Specialists
- Anyone interested in developing their Marketing Strategy skills
CERTIFICATION:
At the of this course
- Participants would be required to sit for and pass SMstudy Certified Marketing Strategy Professional examination
- The purpose of the SMstudy Certified Marketing Strategy Professional exam is to confirm that you have gained a thorough understanding of Marketing Strategy as defined in the SMBOK Guide
- Exam Format
- Multiple Choice
- 100 questions per exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 120 minutes duration
- Proctored online exam
LEARNING PROCEDURE:
- Register for the course by paying the prescribed fee through our website
- Payment would be confirmed and access (login details) granted within 24 Hours
- Login and access the curated courses at your own pace (maximum 180 Days) online or through the SMstudy mobile app using credentials provided by SCILS
- Access the online course and read through all the important concepts. The course includes: High quality videos, Illustrative case studies, Chapter tests, Study guides, Role plays and Glossary of important terms
- Take the exam
- Schedule the three-hour proctored exam
- SMstudy verifies the application; confirms the exam date and time
- Take the three hour proctored exam online
- Upon successful completion of the exam get an online certificate
- Your name will be added to the SMstudy Certification Registry
- The physical certificate will be shipped to you
- if you are unable to pass the exam, you can schedule again by paying US$ 50
