COURSE DELIVERY MODE: Self Paced (E-Learning)
OVERVIEW:
Marketing Research is one of the most crucial Aspects of Sales and Marketing that facilitates business decision making. Marketing Research is the systematic process of collecting, processing and analyzing data to provide necessary information to decision makers.
SMstudy’s Marketing Research Certifications confirm a working knowledge of a framework for effectively conducting research that provides critical insights for decisions in all other marketing planning and strategies.
The objective of the course is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational Sales and Marketing Plan.
EXPECTED LEARNING OUTCOME:
The objective of the course is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational Sales and Marketing Plan.
At the end of this course, Participants will be able to;
- Facilitate well-planned marketing research methods to measure factors that can drive better corporate decision making and in turn more decisive marketing actions
- Understand how marketing research findings assist the marketing team conceptualize and finalize product features as well as other components of a company’s Marketing Strategy
- Test multiple marketing hypothesis in order to better understand consumer behavior
- Define metrics for marketing efforts, and track and improve marketing activities
- Earn a SMstudy Certified Marketing Research Professional certificate after taking and passing the certification exam.
AUDIENCE PROFILE:
There is no formal prerequisite for this certification.
This program is appropriate for professionals at all career levels who want to learn the standardized approach to Marketing Research and work more productively with customers, colleagues, partners, vendors, and others. However, it is ideal for
- Business Managers
- Business Development Executives
- Procurement Managers
- Marketing Specialists
- Anyone interested in developing their Marketing Research skills
CERTIFICATION:
At the of this course
- Participants would be required to sit for and pass SMstudy Certified Marketing Research Professional examination
- The purpose of the SMstudy Certified Marketing Research Professional exam is to confirm that you have gained a thorough understanding of Marketing Research as defined in the SMBOK Guide
- Exam Format
- Multiple Choice
- 100 questions per exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 120 minutes duration
- Proctored online exam
LEARNING PROCEDURE:
- Register for the course by paying the prescribed fee through our website
- Payment would be confirmed and access (login details) granted within 24 Hours
- Login and access the curated courses at your own pace (maximum 180 Days) online or through the SMstudy mobile app using credentials provided by SCILS
- Access the online course and read through all the important concepts. The course includes: High quality videos, Illustrative case studies, Chapter tests, Study guides, Role plays and Glossary of important terms
- Take the exam
- Schedule the three-hour proctored exam
- SMstudy verifies the application; confirms the exam date and time
- Take the three hour proctored exam online
- Upon successful completion of the exam get an online certificate
- Your name will be added to the SMstudy Certification Registry
- The physical certificate will be shipped to you
- if you are unable to pass the exam, you can schedule again by paying US$ 50
