COURSE DELIVERY MODE: Self Paced (E-Learning)
OVERVIEW:
About 20% of adult professionals globally are involved in sales and marketing, and moreover every company worldwide requires sales and marketing professionals. Digital Marketing is undoubtedly the fastest growing segment in sales and marketing.
It supports and interacts with all other Aspects of Sales and Marketing—Marketing Strategy, Marketing Research, Corporate Sales, Branding and Advertising, and Retail Marketing.
Given the nature of the constantly evolving online world – with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing.
SMstudy Certified Digital Marketing Professionals facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. A SMstudy Certified Digital Marketing Professional is able to define all marketing activities that use electronic devices connected to the internet to engage with customers.
EXPECTED LEARNING OUTCOME:
The objective of the course is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational Sales and Marketing Plan.
At the end of this course, Participants will be able to;
- Define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones)
- Ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy
- Effectively plan, implement, and manage Digital Marketing activities in your organization
- Plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product
- Successful candidates will be awarded the SMstudy Certified Digital Marketing Professional certification by SMstudy after passing the exam.
AUDIENCE PROFILE:
There is no formal prerequisite for this certification.
This program is appropriate for professionals at all career levels who want to learn the standardized approach to Digital Marketing and work more productively with senior management, customers, colleagues, partners and others. However, it is ideal for
- Business Managers
- Business Development Executives
- Digital Marketing Specialist
- Social Media Strategist
- Content Managers
- Marketing Specialists
- Anyone interested in developing their Digital Marketing skills
CERTIFICATION:
At the of this course
- Participants would be required to sit for and pass SMstudy Certified Digital Marketing Professional examination
- The purpose of the SMstudy Certified Digital Marketing Professional exam is to confirm that you have gained a thorough understanding of Digital Marketing as defined in the SMBOK Guide
- Exam Format
- Multiple Choice
- 100 questions per exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 120 minutes duration
- Proctored online exam
LEARNING PROCEDURE:
- Register for the course by paying the prescribed fee through our website
- Payment would be confirmed and access (login details) granted within 24 Hours
- Login and access the curated courses at your own pace (maximum 180 Days) online or through the SMstudy mobile app using credentials provided by SCILS
- Access the online course and read through all the important concepts. The course includes: High quality videos, Illustrative case studies, Chapter tests, Study guides, Role plays and Glossary of important terms
- Take the exam
- Schedule the three-hour proctored exam
- SMstudy verifies the application; confirms the exam date and time
- Take the three hour proctored exam online
- Upon successful completion of the exam get an online certificate
- Your name will be added to the SMstudy Certification Registry
- The physical certificate will be shipped to you
- if you are unable to pass the exam, you can schedule again by paying US$ 50
