TRAINING AND CERTIFICATIONS
Digital marketing is more than taking offline marketing strategies online and having one cool dude advert in a push campaign. Today, Marketing is every touch point with a brand.This includes a consumer visiting a mobile site, browsing merchandise at a brick and mortar store, maneuvering an app or encountering a social media store.
Digital Marketing (DM) includes all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). This includes activities related to creating and managing effective websites and mobile apps as well as promoting a company’s products and brand through various online channels that help meet Marketing objectives. Some of the tools pertaining to DM include Search Engine Optimization, Search Engine Marketing, Social Media Marketing, and Email Marketing. This Aspect also demonstrates how an effective DM Strategy can act as a force multiplier for the other Sales and Marketing Aspects.
SCILS MANAGEMENT CENTER is an accredited training partner of Sales and Marketing Study in Nigeria.
The various levels of the Digital Marketing training and certifications
Certified Digital Marketing Associate
This is meant for the beginners. The CDMA course is tailored to anyone interested in knowing various DM channels; learning key concepts and gaining a basic understanding of the DM framework that helps to identify the most effective marketing channels for an organization’s products or services
Upon completion of the coursework, the SMstudy® Certified Digital Marketing Associate exam validates your basic understanding of DM. On passing the exam, you will be accredited as a SMstudy® CDMA.
Digital Marketing Professional Certification (CDMP)
At this level, Professionals facilitate well-planned DM strategies to meet the targets set by the overall Marketing Strategy. Certified Marketing Strategy Professional is able to define all marketing activities that use electronic devices connected to the internet to engage with customers.
Successful candidates will be awarded the SMstudy® CDMP certification by SMstudy after passing the exam.
Certifies Digital Marketing Specialist (CDMS)
Digital Marketing Specialists facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. Specialists will also be able to plan, develop and optimize available DM channels to achieve the objectives defined for a product.
Successful candidates will be awarded the SMstudy® CDMS certification by SMstudy after passing the exam.