Certified Marketing Strategy Experts are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. Certified Marketing Strategy Experts will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. Certified Marketing Strategy Experts will also be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.
This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Marketing Strategy Experts.
The candidate should have minimum of 5 years work experience.
- Multiple choice
- 180 questions per exam
- No negative marks for wrong answers
- 240 minutes duration
- Proctored online exam